Business owner and author with 25 years of entrepreneurial and executive experience in the health club industry featuring high levels of performance and breakthrough results.

To Risk or Not to Risk

When investing I believe it is crucial to evaluate the potential risk versus reward. It is one thing to read this on paper and think, “How basic!”, it is an entirely different thing to learn it from the “University of Life.” I have made more failed investment decisions then successful ones! The key is that fortunately all the failed investments have had very small consequences. In other words, the losses have been small comparatively. Whatever you do, do not bet your first-born child on number seven at the roulette table. Make sure the odds are in your favor. If the odds are not in your favor then make sure the potential loss will be small while the upside potential is large. There is nothing wrong with swinging for the fence, just make sure you get the right pitch.

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